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Ask YC: How much do you make on advertising on your site?
A lot of startups are depending on advertising on their site, but it is often hard to find numbers on what kind of income you can expect from this.
The numbers, of course, vary depending on your niche and your audience, the type of advertising you use, and how aggressively you place your ads.
Still I think it would be interesting to see some numbers and/or ranges. Anyone willing to share, or point to some good resources on this?
- rrival 19y agoRefreshThing.com : 58,434,725 impressions, 19,730 clicks, $3,083.27 rev, Nov 06-Present. Dropped AdSense from most of the content last May to simplify the design. This is AdSense only, not affiliate (CPA) revenue.
- mixmax 19y agonice little app... Your numbers might be skewed towards the low end due to your business model. I presume that a refresh is an impression here. But thanks a lot for sharing. :-)
- rrival 19y agoYes - and prior to May there was an AdSense 728x90 in the top frame (fun with auto-refreshing CPM rev =) ).
- daniel-cussen 19y agoNice app.
- nickb 19y agoNoticed you use affiliates (amazon etc). How much do you make from those? Are they worth having?
- rrival 19y agoSignificantly more. I've had ~630k absolute uniques since launch, currently ~2k uniques/day waiting for the Wii to be in stock. There are conversion rate considerations, click through rate considerations, etc. When it's in stock on Amazon (when the light goes green) at the retail price (non bundled, non scalped), it makes at least $10.00 per Wii sold. Best case is a bundle ($750 retail, 5%, ~$35), worst case is Sears which only pays 1%.
- rms 19y agoIs there any reason to not still have the Google banner at the top of your site? Do you do this as a benefit to your visitors, or would Adsense cannibalize your affiliate income?
- lvecsey 19y agoFor a moment I was confused about what this was about, because a slight misspelling takes you to an illegitimate site RefreshThings.com that I went to first by accident.
- col 19y agoI work for a site that gets about 350,000 unique visitors a month and 22,000 visits a day. So far this month, we have 2,403,259 page impressions and 23,232 clicks, totalling about $5,200. Could we be doing better with affiliate advertizing?
- rms 19y agoWhat's your niche? The answer is often yes, if you can find the affiliate program that is perfect for your audience.
- col 19y agoWe're a site geared towards people looking to travel overseas. I'm not sure how much airlines and so one would be willing to spend on advertising with us, but this thread is inspiring anyway :)
- rms 19y agoWell, from a Google for "travel affiliate" I found that priceline will give you $7 for a regular price ticket or 3% for a name your own price ticket and there is an international bargain airfare booker that will give you $20 per flight booked through them. So there are definitely some affiliate programs for booking airline tickets.
- nextmoveone 19y agoI read somewhere TechCrunch generates $214,000 per month from advertising.
- run4yourlives 19y agoI highly doubt that number. 214K a year, maybe, just maybe. I'd be surprised if facebook even brought in that much per month.
- utnick 19y agofacebook brings in 4-5 mil a month according to wikipedia
- run4yourlives 19y agoSure it does.
- nextmoveone 19y agoumm here is the reference: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/10/21/BUVJSNSTC.DTL http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/10/21/...
- 19y ago
- thorax 19y agoI have one gaming site with forums that makes 400,000 impressions a month. It makes probably $140 in Adsense in a good month, plus about $170 in targetted banner ads from sponsors who approached me directly. As such, it's enough to cover the servers of that hobby and pay a little towards my other dedicated servers. By no means is it bringing in enough money for any business. That would require better conversion/click rates or a lot more impressions than I get. I could probably get the banner advertisers to pay up to 50% more by bargaining harder (since there are a number of small business suitors), but I like them to get solid return on those advertisements.
- pchristensen 19y agoWell, my blog earned $2.16 in Amazon affiliate commissions this month! That was on something like 10K views. Time to go swimming in my bathtub full of cash!
- inovica 19y agoWe started running one site with Google Adsense. It didn't generate much money, but showed us what kind of keywords DID generate clicks. We used this knowledge to start selling banner adverts and that has brought in a lot more. We're not talking fortunes - it brings in around $4000/month, but that passive income helps