We have lived with (and sometimes even liked) curated ads in paper publications for decades. In the 1970s, my grandfather mailed his local newspaper and asked

We have lived with (and sometimes even liked) curated ads in paper publications for decades. In the 1970s, my grandfather mailed his local newspaper and asked them to remove the ads when they made his copy of the paper. "I never read them" he wrote. My mother had to explain to him how mass production worked.