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Isn't this ultimately something Facebook cannot win? It seems to me that updating the 'ad detection' in a Chrome plugin is significantly easier than updating th
by mercer 10y ago
Isn't this ultimately something Facebook cannot win? It seems to me that updating the 'ad detection' in a Chrome plugin is significantly easier than updating the Facebook codebase, so much so that it offsets the potential difficulty of writing the code to detect these ads in relation to code that obfuscates the fact that something is an ad.
Or am I missing something?
- corobo 10y agoThey also have a legal requirement to disclose that an ad is an ad. Eventually you'll just get to a point where you block based on seeing the little "Sponsored" text in a post.
- teaneedz 10y agoYep. Besides the legalese they must include (https://www.ftc.gov/tips-advice/business-center/guidance/native-advertising-guide-businesses https://www.ftc.gov/tips-advice/business-center/guidance/nat...), they will never win because users control the client/browser. Facebook's efforts to block ads will always be futile. They could block ad blocking users completely, but that would be too much negative PR and hurt their already peaking MAUs.