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I see where it goes. It goes to real-time Ads reporting by adblock users and real-time blocklists. Facebook can not win that, unless they serve unique ad for ev

I see where it goes. It goes to real-time Ads reporting by adblock users and real-time blocklists. Facebook can not win that, unless they serve unique ad for every user.

phire 10y ago
Facebook can easily serve 'semi-unique' ads, they already personalise them. But that just leads to fuzzy matching of ads. And unless facebook start disguising their ads as actual content (which would get them in huge trouble with the FTC), adblock can always work out what's an ad because it's somehow marked as an ad.
yousry 10y ago
I foresee a new area of applications for ai.
- okket 10y ago
  AI that writes articles, adds ads and is consumed by another AI (bot) that analyses the content, clicks the ads. Fully virtualised money generating cycle, with beautiful statistics and all, just seed the generator AI with a few links/content.
  - cLeEOGPw 10y ago
    Well that's ultimately the kind of economy we're heading into. In ten or so years there will be articles of bots earning more money than a certain percentage of population combined.
- JoelBennett 10y ago
  Funny you mention this. When I was at university, a lab-mate of mine was working on automatic article summarizing. Essentially, you could point his thing at a long article, and it would try to pick out the important bits and generate questions based on the content. I pointed out that one nefarious use of his work would be to post relevant looking questions on blog posts, but have them still link back to spam. It would become increasingly difficult to identify legitimate questions from the spam ones. But yeah... when does this all stop? Maybe when people realize that 99% of advertising is a complete and total waste of money.
Maarten88 10y ago
I also think Facebook cannot win this. What if someone makes a plugin that, on top of removing the Ad, also sometimes virtually clicks it (without the browser actually showing the Ad page) thereby completely ruining any way of knowing who really clicked the Ad, hurting the advertiser instead of Facebook?
- pieter_mj 10y ago
  An adHurter instead of an adBlocker? Sounds like a good plan :)
- r721 10y ago
  This exists: "As online advertising is becoming more automatic, universal and unsanctioned, AdNauseam works to complete the cycle by automating all ad-clicks universally and blindly on behalf of its users. Built atop uBlock-Origin, AdNauseam quietly clicks on every blocked ad, registering a visit on the ad networks databases. As the data gathered shows an omnivorous click-stream, user profiling, targeting and surveillance becomes futile." https://adnauseam.io/ https://adnauseam.io/

I see where it goes. It goes to real-time Ads reporting by adblock users and real-time blocklists. Facebook can not win that, unless they serve unique ad for every user.

phire 10y ago

Facebook can easily serve 'semi-unique' ads, they already personalise them. But that just leads to fuzzy matching of ads. And unless facebook start disguising their ads as actual content (which would get them in huge trouble with the FTC), adblock can always work out what's an ad because it's somehow marked as an ad.

yousry 10y ago

I foresee a new area of applications for ai.

okket 10y ago
AI that writes articles, adds ads and is consumed by another AI (bot) that analyses the content, clicks the ads. Fully virtualised money generating cycle, with beautiful statistics and all, just seed the generator AI with a few links/content.
- cLeEOGPw 10y ago
  Well that's ultimately the kind of economy we're heading into. In ten or so years there will be articles of bots earning more money than a certain percentage of population combined.
JoelBennett 10y ago
Funny you mention this. When I was at university, a lab-mate of mine was working on automatic article summarizing. Essentially, you could point his thing at a long article, and it would try to pick out the important bits and generate questions based on the content. I pointed out that one nefarious use of his work would be to post relevant looking questions on blog posts, but have them still link back to spam. It would become increasingly difficult to identify legitimate questions from the spam ones. But yeah... when does this all stop? Maybe when people realize that 99% of advertising is a complete and total waste of money.

Maarten88 10y ago

I also think Facebook cannot win this. What if someone makes a plugin that, on top of removing the Ad, also sometimes virtually clicks it (without the browser actually showing the Ad page) thereby completely ruining any way of knowing who really clicked the Ad, hurting the advertiser instead of Facebook?

pieter_mj 10y ago
An adHurter instead of an adBlocker? Sounds like a good plan :)
r721 10y ago
This exists: "As online advertising is becoming more automatic, universal and unsanctioned, AdNauseam works to complete the cycle by automating all ad-clicks universally and blindly on behalf of its users. Built atop uBlock-Origin, AdNauseam quietly clicks on every blocked ad, registering a visit on the ad networks databases. As the data gathered shows an omnivorous click-stream, user profiling, targeting and surveillance becomes futile." https://adnauseam.io/ https://adnauseam.io/