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I'd like to know at what point the revenue generated from these ads would surpass the cost of simply acquiring Eyeo GmbH (the company behind Adblock Plus).
by ckastner 10y ago
I'd like to know at what point the revenue generated from these ads would surpass the cost of simply acquiring Eyeo GmbH (the company behind Adblock Plus).
- JoshTriplett 10y ago1) They're a private company, not a public one, so acquiring them would be entirely at their own discretion and pricing. 2) EasyList is maintained by others, and could be used by any other adblocker. Eyeo only maintains the so-called "Acceptable Ads" whitelist. 3) Even if someone managed to acquire the company behind that "Acceptable Ads" whitelist, that list has no value without users. The value of the purchase would evaporate if all the users switched to another adblocker, or a forked version of Adblock Plus itself.
- ckastner 10y agoI agree with all your points, but I'm still curious as to what that price point of item 1) would be, realistically. Also, the remaining user base of item 3) -- the "even if" case -- might still be sufficiently large to warrant a purchase. According to this source [0], which seems to come from their public filings, in 2014 they apparently had "only" €4.32m in revenue. Edit: According to [1], in 2015, they apparently struck a much more lucrative deal with Google, Microsoft, and Amazon, among others. [0] http://de.statista.com/unternehmen/434815/eyeo-gmbh http://de.statista.com/unternehmen/434815/eyeo-gmbh [1] http://on.ft.com/1CmZiBO http://on.ft.com/1CmZiBO