In addition, people who use AdBlock have tracking pixels, often different analytics systems, also blocked. For you, as an advertiser, they go into a black hole.

In addition, people who use AdBlock have tracking pixels, often different analytics systems, also blocked. For you, as an advertiser, they go into a black hole. Even if they convert. I wonder how Facebook thinks it can fix this problem besides telling trust our stats. It's actually beneficial to advertisers if both FB and your landing page are adblocked.