No one complains about UX in ads, people complain about relevancy. And that complaint is only heard about ads that are supposed to be highly targeted. No one

No one complains about UX in ads, people complain about relevancy. And that complaint is only heard about ads that are supposed to be highly targeted. No one complains that billboards on the side of highways are not relevant to them -- mainly because the cost of the billboard is entirely on the creator of the ad, users pay (in network bandwidth and slower page load times) to have ads shown to them on web pages, so wanting to see higher relevant ads, if they have to see ads at all, makes sense. No one says "I'd buy the product this ad is advertising, but the experience of using the ad is terrible." That doesn't even make any sense. Ads don't have "users" like software does. And ads that don't end up resulting in sales are ads you won't see long, no matter how engaging they are.