On the settings tab there's a "people" section where you can add different people (profiles), each one gets its own cookie jar and extensions. You can give each

On the settings tab there's a "people" section where you can add different people (profiles), each one gets its own cookie jar and extensions. You can give each one a separate icon and browser theme and on windows, you can create desktop/start icons that link to specific profiles (or use the --profile-directory command line switch). My set-up is a main profile for regular browsing with uBlock on and ALL social trackers removed and a separate facebook profile with very permissive adblocking (you can force ads to show if you like, but you can't see the rest of the pages I visit). Different profile tabs cannot live in the same window, but on the plus side you can set a different theme for each window so you don't accidentally try and open facebook in the wrong one. Also once you have two profiles set up, you can right-click a link in any browser window and there'll be an "open as" option to open it with a different profile which is very convenient.