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Nice story, but without any practical application to A/B Testing. Focus was changed from "This is about me" to "This is about you." No need for A/B testing -
by edw519 17y ago
Nice story, but without any practical application to A/B Testing.
Focus was changed from "This is about me" to "This is about you." No need for A/B testing - this will almost always result in significant improvement.
- charlesju 17y agoI agree that the blog post could have contained more information, perhaps some pretty graphs on the conversions per hour with sign 1 vs sign 2. Maybe taking 2 different signs, one with a red cup, one with a blue cup and A/B testing. But the underlying thesis is still valid. Testing multiple scenarios returns positive changes, and further showing an interesting application that I have never thought about -- helping the homeless with it.
- enjo 17y agoIf you're truly data-driven, the yes there is an absolute need for A/B testing. The thing about behavioral psychology is that behavior can be quite different given different variables. I'm constantly surprised when I test things that I'm absolutely sure will work... that don't.