This article acknowledges over and over that Arduino/Genuino is following common business practices. They are complaining that arduino has become too big, and i

This article acknowledges over and over that Arduino/Genuino is following common business practices. They are complaining that arduino has become too big, and it's not nice for them, because pomoroni is also big. Kind of ironic, really. Yes, they want to cultivate a new brand while defending the old brand. It's awkward and I'm sure they aren't happy about it either.