It's because they're twisting the normal use of the word "broke" in an attempt to make a catchy headline. What they're really saying is that there's another wa

It's because they're twisting the normal use of the word "broke" in an attempt to make a catchy headline. What they're really saying is that there's another way to be considered "broke" and that many people won't realize they fit that definition. Mainly because it's non-standard and basically never used. It's just a trick for clicks.