This is probably the opinion every manager working at a traditional retailer has. Well, the answer is same-day (or even faster) delivery, better curation and pr

This is probably the opinion every manager working at a traditional retailer has. Well, the answer is same-day (or even faster) delivery, better curation and presentation, new technologies such as VR and obviously also service such as generous return policies. It is very unlikely that e-commerce takes away 100% of the market, but it's another questions how many percent you have to take away from traditional retailers to destroy at least most of them.