While I can see your point, this isn't about either egoism nor egotism. It's more of a heuristic to ... create utility and a way to stay engaged. I'm not 100%

While I can see your point, this isn't about either egoism nor egotism. It's more of a heuristic to ... create utility and a way to stay engaged. I'm not 100% sure I can read ego as "identification with form". That's a bit Zen for me.