Several advantages of the ribbon: Allows a more "organic" grouping of functions, e.g. All the design-related items are grouped together, then there is a subgro

Several advantages of the ribbon: Allows a more "organic" grouping of functions, e.g. All the design-related items are grouped together, then there is a subgrouping of font, paragraph, etc. Similar items are closer, either horizontally or vertically. Multiple methods of communications: icons alongside text and color Allows manipulation of attributes in-place (no popups) Easy-to-find keyboard shortcuts (hold Alt for a whole second)