5 ms·

This quote jumps out: "But Whatcott told me last month that the company has "no platform leanings" and that its first priority is to help customers distribute

This quote jumps out: "But Whatcott told me last month that the company has "no platform leanings" and that its first priority is to help customers distribute video as widely as possible." The more companies that adapt because they have no "platform leanings", the more the grip of Flash is loosened. This is format war is going to get very interesting very soon.

Terretta 17y ago
In an ideal world, neither the content owner nor the neophyte end user should even have to know, while power users get choice. We've been quietly offering a player stack for months now: generally HTML5 > Silverlight > QT > Flash. Customers and viewers are delighted when the video plays on nearly anything w/o any extra effort. ("How'd you get this to work on my phone?!?") Looks like our next step is using the HTML5 video tag as a placeholder for progressive enhancement though a better term for this use might be legacy enhancement. We want it to "just work" for most users, but let power users select the player that works best on their system (eg., hardware decoding support). Choice of player should be at least as available as choice of video card for enthusiasts, and preferably as easy as choice of TV set for anyone.