Exactly. Conversion is always immediate, especially in high end products. I think they timed this competition very well because isn't prom coming up very soon?

Exactly. Conversion is always immediate, especially in high end products. I think they timed this competition very well because isn't prom coming up very soon? How many of these girls that didn't buy their design are going to be pestering their parents to get their custom shoe in time for prom? What about next year?