This!!! I simply can't understand why the folks at Apple don't get this. But then again it seems to be all about the looks now. When I first heard a recent rMBP

This!!! I simply can't understand why the folks at Apple don't get this. But then again it seems to be all about the looks now. When I first heard a recent rMBP under load, I was shocked and embarrased how loud it is. I mean, I would actually feel embarrassed when using this in a library. And yes, it's a matter of what you're using it for, but to me this noise was similar to an ugly sticker saying "Not for regular and prolonged use under high load"