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Interesting article, however, it is way too focused on software / services. For example, not every product "solves a problem" or provides any direct "benefit".
by DrJokepu 17y ago
Interesting article, however, it is way too focused on software / services. For example, not every product "solves a problem" or provides any direct "benefit". Think of women's clothing, for example. You can't write "if you buy our clothes, you'll have 40% more chance of getting laid".
- JoeAltmaier 17y agoSure you can! Show beautiful women hanging on a guy wearing aforementioned clothes. That's exactly the author's point.