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Give them what they want, not what they need. But many people would have a problem with the above statement. We want to give them what they need. So envelop w
by avindroth 10y ago
Give them what they want, not what they need.
But many people would have a problem with the above statement. We want to give them what they need.
So envelop what they need with what they want. Just like a Trojan horse, once your product is bought/used, they will eventually recognize the benefits of fulfilling their serious need.
- xiaoma 10y agoSell them what they want and give what they need.
- Retric 10y agoWants are flexible. Convincing someone they want something is often the first step in selling it. Infomercials are kind of the penultimate version of this. The product is almost meaningless compared to the ability to sell it. It's not a towel it's a Shamwow!
- hosh 10y ago"Give them what they want, not what they need. But many people would have a problem with the above statement. We want to give them what they need." Generally, most people don't have a clear understanding of what they want vs. what they need, and have even more confusions about what other people need. "So envelop what they need with what they want." Sure, that works fairly well. It's not the only approach. There are a whole set of teachings that go straight to the point. It is funny, because every time I bring it up to people, people have a lot of problems with that. Heheheh. The thing is, I know that there comes a time when what is needed is not anything at all like what is wanted, and it is impossible to envelop it with what is wanted. This is usually touching the deep truths, and the want results from attachment, from wanting to deny reality. Though now that I wrote that down, I'm rethinking about that too. Hmmm.
- avindroth 10y agoI just watched the Tony Robbins documentary, and I am rethinking about this. He cuts through the noise with profanities, and says the truth. And it works. Hmmmm.