A lot of the problem is that it's programmed the same way that something like Strictly Come Dancing (Dancing With the Stars) is - the focus is on the "ooooooh"

A lot of the problem is that it's programmed the same way that something like Strictly Come Dancing (Dancing With the Stars) is - the focus is on the "ooooooh" factor far more than it is on getting people to understand what they're watching. With the best will in the world, most people seeing any sport in the olympics probably aren't actually following that sport. As a result, trying to get people up to speed so they can understand why the judging scores are what they are, at the same time as they're trying to watch the action, is never going to work. This is only further hampered in something like gymnastics, where the scoring is incredibly detailed and complex, and the time someone's doing something is so short. Whilst I wish people were more informed about what they're looking at, I get the impression most people don't really care that much, and just want to look at what olympians do and be astounded at it. And there's nothing wrong with that.