4 ms·
On freemium: I'd really follow the advice of "It is a numbers game, so bust out your Excel spreadsheet" (from http://gigaom.com/2010/03/26/case-studies-in-freem
by thibaut_barrere 17y ago
On freemium: I'd really follow the advice of "It is a numbers game, so bust out your Excel spreadsheet" (from http://gigaom.com/2010/03/26/case-studies-in-freemium-pandora-dropbox-evernote-automattic-and-mailchimp/ http://gigaom.com/2010/03/26/case-studies-in-freemium-pandor...).
I would really try to understand how much a freemium user cost in your case, and how many (and which) premium users you would need to cover the free ones.
- patio11 17y agoI would suggest not basing your pricing on costs. Instead, base it on the value your users will perceive from your service. On reason is that the per-user costs are likely to be too small for you to measure. (Pricing based on costs also auto-commoditizes your offering.)
- thibaut_barrere 17y agoI second that actually, totally :) I would just ensure that the freemium costs remain under control (that was the meaning I wanted to convey, at least).