I guess it's good that they're branching out beyond their initial Soylent brand and trying to get more consumers, especially breakfast users who are used to cof

I guess it's good that they're branching out beyond their initial Soylent brand and trying to get more consumers, especially breakfast users who are used to coffee, but I still don't appreciate the notion that this is somehow better or more efficient than making a meal for yourself, when it's not been proven that it's any better (and may be worse, it's hard to know because it's so new). To me the Soylent brand just seems like a startup version of the supplement shakes that I saw my mom drink when I was a kid, and marketed to a different demographic.