It's kind of a modified The Price Is Right mechanic, isn't it? With the difference that the actual market price is known. So each bidder's goal is to guess how

It's kind of a modified The Price Is Right mechanic, isn't it? With the difference that the actual market price is known. So each bidder's goal is to guess how slim a margin every other bidder will try for, and go $1 more than that. In the end, assuming anyone bids at all and all the bidders are rational, someone will make a profit. It just won't be a very big profit, probably.