As Scott points out, some great novels have been published in serial form. We're not claiming that this has to be the rule though. However, there's another in

As Scott points out, some great novels have been published in serial form. We're not claiming that this has to be the rule though. However, there's another interesting question: how many good or great novels are sitting half-written on hard drives right now as Word documents, with a discouraged author about to give up on them? If those novels were published as they were written (with automatic distribution of updates and a community of a few passionate readers / fans), maybe some novels worth reading will get created that otherwise might not be... That said, the obvious market for the Lean Publishing approach is, of course, technical books. Scott and I have both written computer books, so we're very much scratching our own itch here. Another great market for using Lean Publishing principles is cookbooks, we feel. Lots of people are blogging and even tweeting cookbooks (although I want more than a 140 character recipe!), and this is definitely something that could be published using a Lean Publishing approach. Neither of us have any idea if it will work for fiction :) Obligatory plug: we welcome computer books, cookbooks and even novels on Leanpub :)