I think he's looking for the word demagogue. Trump is a textbook demagogue: "a political leader who seeks support by appealing to popular desires and prejudices

I think he's looking for the word demagogue. Trump is a textbook demagogue: "a political leader who seeks support by appealing to popular desires and prejudices rather than by using rational argument." http://www.oxforddictionaries.com/us/definition/american_english/demagogue http://www.oxforddictionaries.com/us/definition/american_eng...