This does something good by providing a nice service for a common and difficult to answer question, and also seems like a smart strategic use of Netlix's resour

This does something good by providing a nice service for a common and difficult to answer question, and also seems like a smart strategic use of Netlix's resources. The net result of applying their capital, engineering talent and existing infrastructure here: a positive recruiting impact for engineers, a positive branding impact for consumers visiting fast.com, and Netflix obtains information about internet speeds for IPs that are not currently Netflix customers, information that many businesses would find useful for things like determining the market for high bandwidth applications.