Hardware locking is an option, but to be perfectly honest, we can be a lot more creative than that: - Freemium tier pricing - Software licensing for enterprise

Hardware locking is an option, but to be perfectly honest, we can be a lot more creative than that: - Freemium tier pricing - Software licensing for enterprise (security features) - 'Preloading' apps - Direct app integration into desktop features Given how critical the software experience is (and by the way how difficult building an OS experience inside of another OS is), I wouldn't be too quick to assume people jump to whatever is free.