3 ms·

Do you disclose that content is sponsored? If not, is it legal?

• omginternets 10y ago
  >If not, is it legal? In most jurisdictions, it's a priori legal unless it falls under some special category (e.g. a political campaign ad).
  • DanBC 10y ago
    It's not legal in UK or US. FTC will regulate undisclosed native content advertising content in US: https://www.ftc.gov/tips-advice/business-center/guidance/native-advertising-guide-businesses https://www.ftc.gov/tips-advice/business-center/guidance/nat... https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking https://www.ftc.gov/tips-advice/business-center/guidance/ftc... The Advertising Standards Authority regulate it in the UK: https://www.cap.org.uk/Advice-Training-on-the-rules/Advice-Online-Database/Contextually-targeted-branded-content.aspx#.V6roQFQrK00 https://www.cap.org.uk/Advice-Training-on-the-rules/Advice-O... About vlogging, but clearly applies to blogging and traditional print media: https://www.asa.org.uk/News-resources/Media-Centre/2014/Making-ads-Clear-The-challenge-for-advertisers-and-vloggers.aspx#.V6roUlQrK00 https://www.asa.org.uk/News-resources/Media-Centre/2014/Maki... http://blogtacular.com/sponsored-posts-ads-reviews-the-asa-and-your-blog/ http://blogtacular.com/sponsored-posts-ads-reviews-the-asa-a...
• freehunter 10y ago
  Yes, I took the concept from Cult of Mac, and I run it exactly like they do. I have a page where I detail my ad policy and every sponsored post says "sponsored by..."