This won't end well for Facebook. Nobody joined or visits to view ads, no person wishes they were "more relevant". Forcing the ones who explicitly opted out to

This won't end well for Facebook. Nobody joined or visits to view ads, no person wishes they were "more relevant". Forcing the ones who explicitly opted out to disable their ad blockers is forcing them to evaluate whether they want to visit your site at all. The only thing unique about Facebook is people collectively like it more than the alternatives right now.