"...here's what makes this campaign great in my estimation - each sample of Coffiest contains three milligrams of a simple alkaloid. Nothing harmful. But defini

"...here's what makes this campaign great in my estimation - each sample of Coffiest contains three milligrams of a simple alkaloid. Nothing harmful. But definitely habit-forming. After ten weeks the customer is hooked for life. It would cost him at least five thousand dollars for a cure, so it's simpler for him to go right on drinking Coffiest - three cups with every meal and a pot beside his bed at night, just as it says on the jar." - Fred Pohl and C.M.Kornbluth, "The Space Merchants", 1952. I am glad to see that Soylent is continuing to name their products after Sci-Fi Future Foodstuffs Of Dubious Safety.