Security is a problem but my guess is publishers will care about profit first and worry about security later. Other than proxying I can't see how advertisers a

Security is a problem but my guess is publishers will care about profit first and worry about security later. Other than proxying I can't see how advertisers and publishers solve the ad-block problem without completely rethinking how ads are bought,sold,tracked and delivered. Proxying seems to be one of the lowest-friction ways for them to continue business as usual, security be damned.