3 ms·

> sometimes it'll just be a reminder of the brand's name the next time you are shopping for their product. All it does is make me avoid the product out of spit

• untog 10y ago
  Assuming you're consciously aware of what's going on. Maybe you are, but you wouldn't know if you aren't. You can't really claim to be immune to subconscious tricks.
• robryan 10y ago
  This isn't what usually happens though. If advertising drove negative value to a brand over time it just wouldn't be purchased. Not many companies can take off purely on the quality of their product, especially in boring industries. I can't think of an insurance company which I learned about outside of widespread advertising.
• type0 10y ago
  The Mere Exposure Effect does work though, probably more effectively than you realize.