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A question: once site owners proxy ads through their own domains, will they become liable when they serve malware? Right now the usual defense seems to be "we
by Bartweiss 10y ago
A question: once site owners proxy ads through their own domains, will they become liable when they serve malware?
Right now the usual defense seems to be "we just buy 'em", but that's going to be a lot less convincing once Forbes.com is actively serving malware from their own site.
- corford 10y agoNo idea, I'm not a lawyer. Assuming liability is a real problem presumably this is fixed by ad networks improving their vetting and offering some sort of insurance to publishers in the event malware sneaks through. Alternatively, as mentioned in another comment, proxying might mean simply installing a managed ad-server within the publisher's infrastructure. So from an end-user PoV it looks like it's coming from the publisher's server but in reality it's still being served from a third party managed box.
- SEJeff 10y agoUntil the adserver serves malicious ads (which has happened dozens of times on high profile sites in the past year or so), and then the website is sued.
- corford 10y agoYeah but if the adserver is a black box that's managed by the ad network I would have thought the website could pass the liability on to them (and state this in their ToS somewhere)