“We’re doing it more for the principle of the thing. We want to help lead the discussion on this.” I must not have been invited to that conversation where this

“We’re doing it more for the principle of the thing. We want to help lead the discussion on this.” I must not have been invited to that conversation where this discussion took place. Also, I don't trust Facebook advertising because a few of their ads injected pictures of my friends' faces/pictures into them to make them more appealing (erm. deceptive) to me.