I feel Twitter is constantly chasing the wrong metrics - MAU and DAU. Twitter's reach is far more compelling that their MAU numbers. Imagine the number of peopl

I feel Twitter is constantly chasing the wrong metrics - MAU and DAU. Twitter's reach is far more compelling that their MAU numbers. Imagine the number of people that have read a Donald Trump tweet but have never logged into Twitter. Twitter, IMO, should be singularly focused on impressions and embedding ads in impressions no matter what the channel is (other websites, CNN, Facebook etc.)