If you took a look at the inbox of an ordinary consumer, you'd see lots of desired ads – in my case, a weekly email from a high end audio shop I like. You may

If you took a look at the inbox of an ordinary consumer, you'd see lots of desired ads – in my case, a weekly email from a high end audio shop I like. You may assiduously unsubscribe from all unsolicited email, but most do not. For most people, what is in Gmail's spam folder is genuine junk – emails from Nigerian princes, emails in cyrillic, etc.