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> That some advertisers think they should pay by impression and not by click is their own stupidity. It's not. Ads can be entirely successful without a click -
by untog 10y ago
> That some advertisers think they should pay by impression and not by click is their own stupidity.
It's not. Ads can be entirely successful without a click - sometimes it'll just be a reminder of the brand's name the next time you are shopping for their product. "Users running adblockers likely wouldn't click the ads anyway" is a pretty naive view of how the ad industry operates.
- ionised 10y ago> sometimes it'll just be a reminder of the brand's name the next time you are shopping for their product. All it does is make me avoid the product out of spite.
- untog 10y agoAssuming you're consciously aware of what's going on. Maybe you are, but you wouldn't know if you aren't. You can't really claim to be immune to subconscious tricks.
- robryan 10y agoThis isn't what usually happens though. If advertising drove negative value to a brand over time it just wouldn't be purchased. Not many companies can take off purely on the quality of their product, especially in boring industries. I can't think of an insurance company which I learned about outside of widespread advertising.
- type0 10y agoThe Mere Exposure Effect does work though, probably more effectively than you realize.