> User adoption of ad-blocking software has grown rapidly in recent years, particularly outside of the U.S. According to estimates by online advertising trade b

> User adoption of ad-blocking software has grown rapidly in recent years, particularly outside of the U.S. According to estimates by online advertising trade body the Interactive Advertising Bureau, 26% of U.S. internet users now use ad blockers on their desktop devices. Well, where are the numbers backing "particularly outside of the U.S." then? I had the impression it's the other way around, and ad blockers have much higher adoption in the U.S. so i'm interested.