They do care, even if they don't fully grasp what details they should care about. Since we're often that "tech friend", we should know what we're talking about

They do care, even if they don't fully grasp what details they should care about. Since we're often that "tech friend", we should know what we're talking about: iOS Security white paper: https://www.apple.com/business/docs/iOS_Security_Guide.pdf https://www.apple.com/business/docs/iOS_Security_Guide.pdf Apple's privacy pages: http://www.apple.com/privacy/ http://www.apple.com/privacy/ How iOS Security Really Works: video of a session from WWDC 2016 — https://developer.apple.com/videos/play/wwdc2016/705/ https://developer.apple.com/videos/play/wwdc2016/705/