In the Scott McCloud-ian view of "ultimate goal of the art," I'm either trying to push the bounds of the medium, or developing a message within it. Right now I

In the Scott McCloud-ian view of "ultimate goal of the art," I'm either trying to push the bounds of the medium, or developing a message within it. Right now I lean towards the medium, as I still feel there's a lot for me to learn. I don't think I'm succeeding at it yet, but what if I do? What if others do? "Ultimately just entertainment" comes from a linear mode of thinking about the nature of the industry and its potential for immediate utility. The utility of an entertainment medium stems from a balance between the inspirational and the functional - something that can say more about our world. Most of the products, just like most businesses, are going to completely fall flat at this. That does not subtract from the good ones.