Building a personal brand in 2016 is much less about blogs than it ever has been. Most of the people I know building big-ish personal media properties in 2016

Building a personal brand in 2016 is much less about blogs than it ever has been. Most of the people I know building big-ish personal media properties in 2016 are doing it on a siloed platform: YouTube, Instagram, Facebook, Medium. Building an independent blog from scratch is probably the hardest it's ever been. It can still be done if you're talking to a tight-knit community and you know where they hang out, but "viral" / "social" brands are much more dominant right now.