True, but adding DRM will make Flash the platform of choice for so much more. Why aren't there 50 competitors to Apple's movie rental product? Because DRM suc

True, but adding DRM will make Flash the platform of choice for so much more. Why aren't there 50 competitors to Apple's movie rental product? Because DRM sucks and is expensive. Maybe if Adobe can make flash DRM 'just work' then it will actually empower consumers rather than hinder their use of the content. I admit, I love the concept of subscription DRM and really with Apple didn't make us all back up all the stuff we've purchased. I don't need the headache of backing up those episodes of "Lost" that I downloaded from the Apple Store, and now that I've had to have them reset the DRM once, if my backup drive fails, I've lost everything. The solution isn't to eliminate DRM but to make it more flexible and simple to use. Yahoo Music's subscription store was awesome ($6 per month for unlimited music) but I'd give it only a 5 out of 10 on usability.