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I basically felt the same way until someone pointed out that if you don't have a free version, your competitors probably will and they will have access to a wid
by rgrieselhuber 17y ago
I basically felt the same way until someone pointed out that if you don't have a free version, your competitors probably will and they will have access to a wider audience as they roll out new features, etc. (through their large email list)
So, I'm still debating as my app is currently paid-only but this is a pretty important point to consider.
- jamesbritt 17y agoOne way to look at it, if the idea of "free" is too troublesome, is to consider that at the outset people are paying with their time and attention. You need to do something to attract users, and allowing non-paid usage may be cheaper than the cost of additional advertising that gets people to sign up and pay.
- rgrieselhuber 17y agoGood point. This is also where lifetime value vs. cpa will become a really important metric to watch.