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> Marketing agencies/consultancies set up on prime real estate in order to impress clients, which is really bass-ackwards when you think about it. If I have t
by jpmattia 10y ago
> Marketing agencies/consultancies set up on prime real estate in order to impress clients,
which is really bass-ackwards when you think about it. If I have the choice between a badass agency who watches costs or a badass agency that is spending piles of dough on glassy offices, I know where my dollar is going to go further.
- CaptSpify 10y agoIt sounds backwards, but if you think about it: A marketing firm's job is to "wow" you, not be efficient. Sure, they'll "waste" money on trivial, flashy bullshit, but that's kind of what marketing is
- jpmattia 10y ago> A marketing firm's job is to "wow" you, not be efficient. Glassy offices work in the segment for which that is true. There is another segment, which wants maximum ROI ie customer-wow-per-dollar. And that's the segment hindered by glassy offices or oversized trade booths.
- CaptSpify 10y agoAs an engineer, I completely agree with you. I want hard numbers, and logical decisions. But that doesn't sell to most people.
- jdhawk 10y agoIt also needs to attract top marketing talent, which also means fancy offices in trendy parts of town.
- MichaelBurge 10y agoHow many marketing consultants did you hire last year?