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I think there's a fine line between freemium success and profitable failure. If you give away too much, there's no incentive for users to pay for upgrades. If
by jolan 17y ago
I think there's a fine line between freemium success and profitable failure.
If you give away too much, there's no incentive for users to pay for upgrades.
If you don't offer some sort of free account, it can be hard to get traction.
In the case of dropbox, it seems a lot of users are content with 2GB for free.
What would happen if they dropped that to 256MB. Would they get more conversions? Or would users simply move to a 2GB freemium competitor?
Hard to know what's best.
- dagw 17y agoI wonder what would happen if they offered a 10-15 GB option at half the price of the 50GB option. I know a few dropbox users who keep hitting the 2GB limit, but don't want to upgrade because they think 50GB is more than they need and they'd feel like they're paying for something they're not using.