Describes a business focus idea whereby one answers four questions to guide marketing copy. He links to a webpage version that people can fill in. 1 What is th

Describes a business focus idea whereby one answers four questions to guide marketing copy. He links to a webpage version that people can fill in. 1 What is the value proposition of your business? 2 How does your business deliver its value to your customer? 3 How does it work? 4 What can your customer do right now? <edit formatting>