Remember Joel's article about Amazon versus Ben & Jerry's. 37 Signals is in the Ben & Jerry's camp, and companies in that camp can take it slow because they are

Remember Joel's article about Amazon versus Ben & Jerry's. 37 Signals is in the Ben & Jerry's camp, and companies in that camp can take it slow because they are in an established market. Companies in the Amazon camp can't take it slow because they are in a race to dominate a new market. I think the message 37 Signals is trying to get out is that it's perfectly OK to be in the Ben & Jerry's camp and that it may be a better option for most people starting companies.