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Here's my problem with Freemium. There is the mindset that you'll win the lottery, get bought out, and become rich. It's all about users, not revenue. It bec

Here's my problem with Freemium. There is the mindset that you'll win the lottery, get bought out, and become rich. It's all about users, not revenue. It becomes a lottery, where a few get very wealthy, and the rest make nothing. That's not Freemium, of course, that's "free", as in twitter, facebook, etc.. However, to me, Freemium is almost as bad a bet. With Freemium, I end up burning so many resources with scaling issues, trying to service all of these non-payers, hoping I'll "win the lottery", by getting enough actual payers to finance things. The examples they gave were good cases in point of services that struggled under the load of the non-payers for a few years. I would like to just charge from the get-go, and avoid the scaling issues that freemium implies.

jolan 17y ago
I think there's a fine line between freemium success and profitable failure. If you give away too much, there's no incentive for users to pay for upgrades. If you don't offer some sort of free account, it can be hard to get traction. In the case of dropbox, it seems a lot of users are content with 2GB for free. What would happen if they dropped that to 256MB. Would they get more conversions? Or would users simply move to a 2GB freemium competitor? Hard to know what's best.
- dagw 17y ago
  I wonder what would happen if they offered a 10-15 GB option at half the price of the 50GB option. I know a few dropbox users who keep hitting the 2GB limit, but don't want to upgrade because they think 50GB is more than they need and they'd feel like they're paying for something they're not using.
rgrieselhuber 17y ago
I basically felt the same way until someone pointed out that if you don't have a free version, your competitors probably will and they will have access to a wider audience as they roll out new features, etc. (through their large email list) So, I'm still debating as my app is currently paid-only but this is a pretty important point to consider.
- jamesbritt 17y ago
  One way to look at it, if the idea of "free" is too troublesome, is to consider that at the outset people are paying with their time and attention. You need to do something to attract users, and allowing non-paid usage may be cheaper than the cost of additional advertising that gets people to sign up and pay.
  - rgrieselhuber 17y ago
    Good point. This is also where lifetime value vs. cpa will become a really important metric to watch.
hristov 17y ago
Everyone would like to charge from the get go, but the trick is convincing customers to pay. Paying something is a huge psychological barrier, and it is so much easier to get people on board for free.
patio11 17y ago
Freemium does not necessarily imply scaling issues. If you're doing a commodity business with marginal costs like file storage, you might actually worry about cost of goods quite a bit, but if you're primarily charging for scales-to-the-moon-IP rather than server resources, it is highly likely that you'll never have serious scaling problems and the scaling problems you do will be tractable to well-understood solutions. (Most of what makes Dropbox a great backup solution is the non-commodity part: the user experience, which a) rocks and b) is hard to duplicate and c) can be offered to the entire world for free. Then there's the portion of the business that is "save gigabytes of data to a spinning metal platter" -- that is a commodity with actual marginal costs.) Take a look at 37signals, StackOverflow, or FogCreek, for example, in terms of the scaling needs of real, stupidly profitable businesses. I think you could probably fit all three companies' hardware in my closet and have room left over. Or, at the lower end of the scale, take my business. On a very good day I might get a thousand people to sign up for the software. That's a huge number for me (more people than I know in the entire world!), but it is a very little number for a computer, even a modest fraction of a modest server sitting in Slicehost's rack.
- netcan 17y ago
  or Seth Godins' 'you can get my book free as an email.'

jolan 17y ago

I think there's a fine line between freemium success and profitable failure. If you give away too much, there's no incentive for users to pay for upgrades. If you don't offer some sort of free account, it can be hard to get traction. In the case of dropbox, it seems a lot of users are content with 2GB for free. What would happen if they dropped that to 256MB. Would they get more conversions? Or would users simply move to a 2GB freemium competitor? Hard to know what's best.

dagw 17y ago
I wonder what would happen if they offered a 10-15 GB option at half the price of the 50GB option. I know a few dropbox users who keep hitting the 2GB limit, but don't want to upgrade because they think 50GB is more than they need and they'd feel like they're paying for something they're not using.

rgrieselhuber 17y ago

I basically felt the same way until someone pointed out that if you don't have a free version, your competitors probably will and they will have access to a wider audience as they roll out new features, etc. (through their large email list) So, I'm still debating as my app is currently paid-only but this is a pretty important point to consider.

jamesbritt 17y ago
One way to look at it, if the idea of "free" is too troublesome, is to consider that at the outset people are paying with their time and attention. You need to do something to attract users, and allowing non-paid usage may be cheaper than the cost of additional advertising that gets people to sign up and pay.
- rgrieselhuber 17y ago
  Good point. This is also where lifetime value vs. cpa will become a really important metric to watch.

hristov 17y ago

Everyone would like to charge from the get go, but the trick is convincing customers to pay. Paying something is a huge psychological barrier, and it is so much easier to get people on board for free.

patio11 17y ago

Freemium does not necessarily imply scaling issues. If you're doing a commodity business with marginal costs like file storage, you might actually worry about cost of goods quite a bit, but if you're primarily charging for scales-to-the-moon-IP rather than server resources, it is highly likely that you'll never have serious scaling problems and the scaling problems you do will be tractable to well-understood solutions. (Most of what makes Dropbox a great backup solution is the non-commodity part: the user experience, which a) rocks and b) is hard to duplicate and c) can be offered to the entire world for free. Then there's the portion of the business that is "save gigabytes of data to a spinning metal platter" -- that is a commodity with actual marginal costs.) Take a look at 37signals, StackOverflow, or FogCreek, for example, in terms of the scaling needs of real, stupidly profitable businesses. I think you could probably fit all three companies' hardware in my closet and have room left over. Or, at the lower end of the scale, take my business. On a very good day I might get a thousand people to sign up for the software. That's a huge number for me (more people than I know in the entire world!), but it is a very little number for a computer, even a modest fraction of a modest server sitting in Slicehost's rack.

netcan 17y ago
or Seth Godins' 'you can get my book free as an email.'