We always do a brainstorming before implementing any serious feature / change. Once we have the initial design business gets involved (if we can get their atten

We always do a brainstorming before implementing any serious feature / change. Once we have the initial design business gets involved (if we can get their attention...). The results usually works without needing any drastic changes, which is still better than no planning at all. It does require involvement from a number of parties though.