I would agree 100% with you except for some personal experiences I've had. I'm a full time Ruby developer who incessantly tries to pull all his friends, kicking

I would agree 100% with you except for some personal experiences I've had. I'm a full time Ruby developer who incessantly tries to pull all his friends, kicking and screaming, into programming - any programming - and naturally I push Ruby first, since I find it such an elegant, intuitive language. To my surprise, though, some people just don't "get it". Where I see elegant, intuitive behaviour, they see incomprehensible magic. Where I delight in "objects all the way down", they find OO to be at odds with their conceptualisation and an unnecessary, unwelcome complexifying factor. Depends on the person. I hate to say it but in many cases a less "opinionated about OO" language, like (gasp!) PHP, might be a better fit.